A launch that did $9.5M of volume on day one, peaking at $42M daily, with investment secured. It grew to 108,111 registered players, 21,720 of them active in the last 90 days, on sustained o…
Own marketing end-to-end as fractional CMO for a Web3 game and its token, across the full arc: market entry, exchange and DEX launch, player growth and monetisation. Not a single deliverable: the decision layer for how the product went to market and how it made money, held for over a year and still running.
Ran the full go-to-market. Secured the CEX listing and the DEX launch on Raydium, with the liquidity and market-making planned around them. Drove community growth and live-ops events, and built organic install growth across the App Store and Play Store (targeting the UK, US, Canada and Australia) through Custom Product Pages and Apple Search Ads rather than buying it. Designed and deployed the in-app purchase model so the game earned from players, not just token speculation, and stood up an AI content pipeline using Higgsfield and Grok to scale creative output without scaling headcount. When a live security and liquidity event hit the token, managed the response and steered the project through it without losing the community.
A launch that did $9.5M of volume on day one, peaking at $42M daily, with investment secured. It grew to 108,111 registered players, 21,720 of them active in the last 90 days, on sustained organic install growth across both app stores. The project came through a live security and liquidity event stable, with a resilient, growing player base.
One project, the whole RBX case: a launch that performed, economics that didn't lean on the token alone, real players who stuck, and a founder who wasn't facing the hardest week on their own. Growth you can plan, and a hand on the wheel when it matters.
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