06 / Dev Mapping

Dev Mapping.

Clear roadmaps and implementation support for technical delivery.

In one line

Dev mapping is the translation layer between what is being built and what can be sold.

The problem

The gap between what's being built and what can be sold is where most product timelines go to die. The roadmap exists, but it describes features rather than decisions, and nobody outside the engineering team can tell what's actually coming or why it matters.

What you get
  • A roadmap with a shape someone can sell, not just a backlog with dates on it
  • The delivery plan behind it: what ships, in what order, and what it unlocks
  • Translation between the people building it and the people who need to take it to market
  • Implementation support through delivery, not a document handed over at the start
Who it's for

Teams where product and go-to-market have drifted apart, or early companies who need the vision turned into a plan someone can execute.

Where I've done it

Conscious Engine
Organised and helped plan the vision for product delivery at an early AI company, so what was being built had a shape someone could sell, through to first pilots with real companies. See the case study →

How it starts

Start with the scorecard. It's free, it takes five minutes, and it means I've read where you're leaking before we speak. Send the result over and I'll come back within two working days.

The first twenty minutes are free and always will be. That's how we both work out whether this is a fit.

If it is, the usual next step is the Growth Diagnostic: two weeks going through your data, your funnel, your spend and your positioning, or your launch plan if you're not live yet. It ends in a written analysis and a 90-day plan with channels, budgets and milestones attached. We walk it through live, and you keep the plan either way. £750, invoiced after the call, credited toward your first month if we go further.

From there it's shaped around the problem, whether that's a single launch, a raise, or an ongoing fractional role.

06
of six. They're all the same job from different angles.
One
person who owns the decision layer
Questions
Is this a CTO role?
No. It is the translation layer between the people building it and the people who need to take it to market: the roadmap, the delivery plan behind it, and implementation support through delivery rather than a document handed over at the start.
We already have a roadmap. What is missing?
Probably shape. Most roadmaps describe features rather than decisions, so nobody outside the engineering team can tell what is actually coming or why it matters. The test is whether someone can sell it.
When does this matter most?
When product and go-to-market have drifted apart, or when an early company needs the vision turned into a plan someone can execute.

Not sure this is the one you need?

Most projects don't need six vendors, they need to know which of the four dimensions is actually leaking. The scorecard tells you in five minutes, free, and I'll have read it before we speak.

Score your growth readiness →