Fractional CMO & COO · Web3, gaming, AI, fintech

Growth you can explain.
A business that runs without you.

Most founders can tell you what they spent. Few can say what a retained customer cost them, or what breaks if they step away for a month. I'm a fractional CMO and COO who fixes both, and owns the number while I do it.

Score your growth readiness Book a 20-minute call →

Free, five minutes, no email gate. I take a small number of engagements at a time.

Where growth leaks

Typical, ten years of engagements
Positioning2/6
Acquisition2/6
Retention & economicsLeak1/6
Measurement & proof2/6

Your lowest dimension is the leak: Retention & economics.

Get the full read-out → Tap a meter to set your own read.

Estimated from ten years of engagements, not survey data.

What it moved.

Selected fractional CMO and COO engagements, by the number each one was judged on.

All case studies →

Owners Club / Invincible GG

Web3 gaming · CMO

$9.5M

Day-one volume · $42M peak daily

CEX and DEX launch, live ops, app-store growth, IAP monetisation and AI content pipelines, through to a resilient recovery from a live security event.

Booh Brawlers

Web3 gaming, Solana · Growth

4,000+

Players in 60 days · $500k raised

Web-to-mobile launch on iOS and Android, Solana community growth, UA and monetisation loops, and the capital raise.

P&D Group

Trading education, Sweden · COO

25%+

Lead generation lift

BD and sales process, a CRM migration that lifted retention and customer ratings, and an AI monitoring program with an in-house dashboard for management.

oneBanking

AI fintech · CMO

0 → 1

Marketing function built

Standards, brand book, go-to-market and live-event frameworks, handed over as process the in-house team owns.

Conscious Engine

AI · COO

First pilots

With real companies

Seed round support in the rooms where the right investors are, delivery planning, and the outreach motion that opened the first pilots.

The Measurement Layer.

Four dimensions. The scorecard scores them, the Growth Diagnostic audits them, and a retainer builds against them. One system, from the first five minutes to the work itself.

Positioning

Who you win, why they pick you over the named alternative, and whether that still holds when the incentive comes off.

Acquisition

Which channel produced the users who stayed, what it cost, and whether you could do it again on purpose.

Retention & economics

What a retained user is worth, what you can afford to pay for one, and where they drop before they get there.

Underneath all three

Measurement & proof

Whether you can tell which decision produced which result. Until this holds, the other three are guesswork. I build it from scratch where it's missing, which is why the growth holds up after I've gone.

How we start.

Three steps, each one earning the next. You can stop after any of them and keep what you've got.

  1. 1 · Free · 5 minutes

    Growth Readiness Scorecard

    Eight questions. Your score, your weakest dimension and the full read-out, with what I usually see next to each answer.

    Start the scorecard →
  2. 2 · £750 · 2 weeks

    Growth Diagnostic

    Twenty minutes first, then two weeks of work: a written leak analysis, a 90-day plan with named channels, budgets and milestones, and a live session to pressure-test it. Invoiced after the call, credited to your first month if we go further.

    Request the diagnostic →
  3. 3 · Monthly retainer

    Fractional CMO or COO

    I work inside the team, own the number and build against the plan. Scoped from what the diagnostic finds.

    Talk about a retainer →

The first twenty minutes are always free. The diagnostic is paid because it's two weeks of real work and something you'd act on, rather than a sales call with a deck at the end.

One job, seven angles.

Making growth measurable and the economics work. Most projects don't need seven vendors. They need one person who owns the decision layer and can tell them what's actually working.

Fractional CMO & Growth

Strategic oversight across growth, marketing and narrative, without carrying the overhead.

Fractional COO & Operations

The process, systems and cadence that let a company run on something other than the founder's attention.

Community Growth Systems

Frameworks across Discord, Telegram and social that compound, not churn.

Tokenomics & Launch

Token models built for launch resilience and long-term economic alignment.

Investor Readiness

Capital narrative that attracts the right money and closes the round.

Sales Funnels & BD

Predictable deal flow through systematic business development.

Dev Mapping

Clear roadmaps and implementation support for technical delivery.

A partner inside the business.

I'm Richard Baker. More than fifteen years in marketing leadership, the last ten operating inside Web3, gaming, AI and fintech companies. You own the vision. I bring the systems and the hands-on work, and I stay close to the few weeks that decide whether a project makes it.

  • Founders don't need more noise. They need someone to tell them where to point.
  • The best strategy is the one you can act on this week.
  • The work only counts when it ships.
RBX Strategy Growth Diagnostic · Confidential

Leak analysis

Client: · Stage: revenue, scaling

Positioning3/6
Acquisition3/6
Retention1/6
Measurement2/6
Primary leak · Retention & economics

Paid acquisition is buying users the product can't yet keep. Spend is reported on installs, so the channels look healthy while of each month's budget never reaches a retained user.

First 30 days
  1. Report every channel on retained users, not installs.
  2. Pause the two channels with the weakest 30-day retention.
  3. Fix the onboarding drop at step .
Illustrative page from a Growth Diagnostic, client details removed. Every diagnostic ends in a written analysis like this and a 90-day plan.

Latest writing

What does a CMO really cost? The number founders get wrong

Hiring · 8 min

Fractional CMO, agency or full-time hire? The founder's call

Hiring · 9 min

Why most TGEs leak value in the first 72 hours

Tokenomics · 6 min
All writing →

Before we talk.

The things founders usually ask before we start working together.

What is a fractional CMO or COO?
Senior leadership without the full-time cost. You get the strategy and the hands-on work of an experienced operator for the share of their time your stage actually needs.
What kind of companies do you work with?
Founder-led businesses across Web3, gaming, AI and fintech, usually at the point where the next move really matters.
Which areas do you cover?
Growth and marketing, tokenomics and launch, investor readiness, business development, and the operational work of making a company run better. Four sectors: Web3, gaming, AI and fintech.
How do engagements work?
It starts with a call to work out whether I can actually help. From there it is shaped around the problem, whether that is a single launch, a raise, or an ongoing fractional role.
How do we start?
Take the scorecard. It is free, it takes five minutes, and it means I have read where you are leaking before we speak. Send the result over and I will come back within two working days. The first conversation is about your situation, not a sales pitch.
What happens in the Growth Diagnostic?
Two weeks. I go through your data, your funnel, your spend and your positioning, or your launch plan if you are not live yet, then hand you a written analysis and a 90-day plan with channels, budgets and milestones attached. We walk it through live. You keep the plan either way.
Why do you charge for it?
Because it's real work, not a sales call. The first twenty minutes are free and always will be: that's how we both work out whether this is a fit. What you pay for is the two weeks after it, and something you'd act on. If we go on to work together, the fee comes off your first month.
What if I score badly on the scorecard?
A low score is the norm, not a red flag. The sector was built to reward narrative, and almost nobody built the measurement layer underneath it. The useful part is knowing which dimension is dragging.
Do you only work with crypto projects?
No. Web3 is where I have spent the most time and where the proof runs deepest, but the discipline travels. I have done the same job in mobile gaming, AI and fintech. What matters is whether you have real users to grow and the numbers to prove it, not what chain you are on.

Twenty minutes, no deck.

Every engagement starts the same way. Tell me what I'm looking at and I'll come back within two working days. If it's not a fit, I'll say so on the call.

Or email directlycontact@rbxstrategy.com
Something went wrong sending that. Email me directly at contact@rbxstrategy.com and I'll pick it up.
Thanks, that's with me. I'll read it properly and be in touch within two working days.

If you'd rather not wait, grab twenty minutes now: my calendar's here. Either way, if it's not a fit I'll say so on the call.