Trading Education · Fractional COO & Marketing Lead

P&D Group, Sweden

A business that runs on systems, not the founder's time: a documented BD and sales process the team runs itself, lead generation up more than 25%, and a CRM migration that lifted both retent…

Trading Education · Fractional COO & Marketing Lead1 year+
The mandate

Scale the operational and marketing engine of a growing trading-education business so the CEO could stay focused on growth. That meant a business development and sales process that ran without him, and proper visibility on lead generation and sales conversion.

What RBX did

Developed the business development motion and the sales process behind it, then built and scaled the wider sales and marketing operation around them. Managed and executed a full CRM migration. Designed a bespoke AI management and monitoring solution giving the CEO and CMO clear, real-time visibility on lead generation and sales conversion. Led marketing strategy and the implementation of video campaigns.

The outcome

A business that runs on systems, not the founder's time: a documented BD and sales process the team runs itself, lead generation up more than 25%, and a CRM migration that lifted both retention and customer ratings. Real visibility on the funnel through the AI monitoring solution, and video campaigns driving the pipeline. The CEO freed to keep growing the company.

25%+
Lead generation lift
AI
Bespoke funnel visibility solution
CRM
Migration, retention & ratings up
Video
Campaign strategy & delivery

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